Data stories from 2019-2021 are available as downloadable PDFs.
2021 Data Stories
What traits and values are more inclusive people likely to have? If we cultivate those traits more broadly, will we increase inclusive attitudes more broadly?
2020 Data Stories
We asked how audiences really felt about neutrality. The overall results showed that a majority of museum-goers did think museums can take a position…though largely with limits.
Everyone is different. We all know that. And that extends to our visitors. Each one comes in with their own values, attitudes, and belief that affect how they engage with museum content.
We all want our museums to be inviting places. Places that everyone can find comfortable and easy to visit. That means accessibility is important. We asked museum-goers what kinds of access and support their families could use at museums.
2020 Data Stories – COVID-19 Audience Research
When will audiences be ready to return to museums and what will help them feel safe and comfortable? Museum-goers responses ranged widely, though most fell in a cautious middle.
Museums are struggling financially, but do people know, and will they support us? The answer is, unfortunately, grim.
How are museum-goers responding to the pandemic? A lot like we all are. They are worried about their families, livelihoods, communities, and humanity.
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